Sportingbet Becomes Official Kit Sponsor for Sociedade Esportiva Palmeiras
The Sportingbet logo will feature prominently on the front of the shirts for both the men’s and women’s teams, as well as on match, training, and warm-up kits, along with travel items such as t-shirts, suitcases, backpacks, and caps.
Sportingbet, part of the Entain group, has been announced as the new kit sponsor for Sociedade Esportiva Palmeiras until December 2027. The Sportingbet logo will feature prominently on the front of the shirts for both the men’s and women’s teams, as well as on match, training, and warm-up kits, along with travel items such as t-shirts, suitcases, backpacks, and caps.
Gavin Isaac, CEO of Entain, highlighted the significance of the partnership:
“This is a significant milestone in Entain’s history and reinforces our commitment to strategic markets such as Brazil.
“We are confident that this partnership with Palmeiras, a club with a long tradition and achievements, will create unique opportunities to engage sports fans in a regulated market full of potential, always putting the fan experience first.”
The agreement also grants Sportingbet naming rights for TV Palmeiras and Palmeiras Cast and integrates the brand into content and broadcasts across official Palmeiras channels.
Antonio Forjaz, General Director of Sportingbet in Latin America, expressed pride in the collaboration:
“Over the last few decades, we have built a reputation for trust, responsibility, credibility, and success, which we can also see in the glorious 110-year history of Sociedade Esportiva Palmeiras.
“We are very honoured to join the victorious men’s and women’s teams of Brazil’s greatest champions and such a passionate fan base. We know what lies ahead: more titles to add to the 1951 Club World Cup, the three men’s and women’s Libertadores, the 12 Brazilian Championships, the four Brazilian Cups, and so many other victories of this imposing club that knows how to be Brazilian.”
Sportingbet’s logo will debut on Palmeiras kits during the men’s Campeonato Paulista opener tomorrow, 15 January, against Portuguesa at Allianz Parque.
Leila Pereira, President of Palmeiras, welcomed the partnership:
“Palmeiras has one of the most valuable brands in world football and is constantly seeking partners with credibility and the ability to contribute to the club’s growth, making it even more successful.
“We are very pleased with the arrival of Sportingbet and the beginning of this new era. I am certain that together we will build another successful partnership that will be immortalized in the history of Brazil’s Greatest Champion.”
