Cloudbet Named Official Betting Partner of PFL

Cloudbet has been announced as the official sports betting and online casino partner of the Professional Fighters League (PFL).

The crypto sportsbook, licensed under Curaçao eGaming, will introduce crypto-powered betting to PFL events, beginning with the Road to Dubai Champions Series on 25 January. Additionally, Cloudbet will enjoy prominent branding across PFL broadcasts and events.

A Cloudbet spokesperson shared their excitement about the partnership:

“One thing that really attracted us to this partnership was the chance to innovate alongside the PFL and bring truly new ideas to the sport.

“We plan to take this opportunity to push the boundaries of the fan experience together. More on that over the next few weeks and months.”

Cloudbet also aims to support the PFL’s mission to establish the “Champions League of MMA,” integrating innovative, fan-focused sports betting into the mix. The company offers three core products: an esports gambling site, a traditional sportsbook, and a BTC casino.

Damian Willoughby, EVP Global Partnerships at PFL, expressed enthusiasm about the collaboration:

“We are excited to announce our new long-term partnership with Cloudbet.

“Cloudbet are forging a reputation as a trailblazer in the industry through their innovative approach and world-class suite of products.”

Willoughby emphasized that the partnership aligns seamlessly with the PFL’s vision, bringing a fresh and premium experience for fight fans worldwide.

The PFL’s first event of 2025 is set for 25 January at the Coca-Cola Arena in Dubai’s City Walk, where Usman Nurmagomedov will defend his title against Ireland’s Paul “Big News” Hughes.