BetBoom Expands UFC Partnership to Latin America (Excluding Brazil)

BetBoom has been named the official betting partner of the Ultimate Fighting Championship (UFC) in Latin America, excluding Brazil, strengthening its presence in the region.

Building on its existing role as the UFC’s betting partner in CIS countries, BetBoom will now feature prominently at more UFC events, targeting Spanish-speaking fans in Latin America. As the presenting partner for UFC Fight Nights in the region, BetBoom will benefit from brand placement inside the Octagon.

Igor Savun, BetBoom’s Chief Marketing Officer, expressed enthusiasm for the partnership:

“We’re beyond excited to be the official betting partner of UFC in Latin America! UFC is all about passion and adrenaline, just like BetBoom, and we can’t wait to bring fans even closer to the action.
This partnership is a big step for us, and we’re ready to create unforgettable moments together – whether it’s through exclusive content, unique promotions, or simply sharing the excitement of every fight with the passionate UFC fans who make this sport so special.”

Innovative Branding and Fan Engagement

BetBoom’s branding will be digitally integrated using graphic overlay technology during UFC Pay-Per-View events in Latin America, appearing on the Octagon canvas in Spanish-language broadcasts. Additionally, the brand will enhance its visibility at UFC venues with activations such as fan booths, arena video board features, and promotional content.

Expanding UFC’s Reach in Emerging Markets

Nicholas Smith, Vice President of Global Partnerships for TKO, noted:

“We’re thrilled to take our collaboration with BetBoom to the next level by expanding the partnership to Spanish-speaking Latin America. Latin America is a very important emerging gaming market, and we want to work with partners in that space, like BetBoom, who can offer unique ways for fans to experience the action and excitement of UFC.”

Exclusive Content and VIP Experiences

BetBoom will have a significant presence at high-profile UFC activities, including press conferences, weigh-ins, and fight week events, designed to build excitement ahead of the main fights. The partnership will also include custom and original content shared across UFC’s Spanish-language social media platforms, exclusive promotions, and VIP fan experiences.

The collaboration underscores BetBoom’s commitment to engaging with UFC’s passionate fan base while amplifying its brand awareness in one of the fastest-growing gaming markets globally.