Fitzdares Opens Northern Club in Chester and Extends Royal Windsor Sponsorship
Located on Eastgate, the new venue offers an exclusive environment for members, featuring live sports, a snooker table, and the bookmaker’s debut Negroni honesty bar.
Fitzdares has unveiled its first northern location, the Fitzdares Club in Chester, marking a significant step in expanding its footprint in the UK’s luxury sports and entertainment market.
Located on Eastgate, the new venue offers an exclusive environment for members, featuring live sports, a snooker table, and the bookmaker’s debut Negroni honesty bar. The Chester Club is designed to attract sports enthusiasts seeking a premium experience in Cheshire.
In addition to the club's launch, Fitzdares has extended its principal sponsorship of Royal Windsor Racecourse through a three-year agreement. The partnership coincides with the return of jumps racing to Windsor after a 20-year hiatus, with events starting on 15 December.
William Woodhams, Fitzdares CEO, commented:
“It’s been a hectic week for Fitzdares as we open our new Club in Chester, our first venture north of the Watford Gap. The Club will showcase the best live sport and includes a snooker table and our first Negroni honesty bar.”
The Chester Club joins Fitzdares’ existing venue at Naunton Downs in the Cotswolds, home to Cheltenham Festival-winning trainer Ben Pauling.
