BetMGM Extends Partnership with Vegas Golden Knights
As part of the renewed agreement, the Entain and MGM Resorts joint venture will maintain prominent branding on the Knight Tron and throughout T-Mobile Arena.
Gaming operator BetMGM has announced the extension of its partnership as the official betting partner of the Vegas Golden Knights.
As part of the renewed agreement, the Entain and MGM Resorts joint venture will maintain prominent branding on the Knight Tron and throughout T-Mobile Arena. The partnership also includes co-branded content, promotions, and fan engagement initiatives.
Throughout the hockey season, BetMGM will host watch parties featuring team mascots at MGM Resorts destinations. Additionally, the operator will conduct activations at Toshiba Plaza during select Golden Knights games, offering fans opportunities to win prizes while beginning the BetMGM app registration process.
Matt Prevost, Chief Revenue Officer at BetMGM, highlighted the synergy between the brand and the team:
“Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.”
Lance Evans, Senior Vice President of Sports and Sponsorships at MGM Resorts, added:
“The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience, and it’s a privilege to welcome both local and visiting fans to our properties before, during, and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”
This partnership underscores BetMGM’s strong ties to the Las Vegas community and its commitment to delivering unique fan experiences throughout the Golden Knights’ season.
