BetGoodwin Partners with EveryMatrix in Multi-Year Deal to Drive UK Expansion
As part of the agreement, BetGoodwin will gain access to EveryMatrix’s cutting-edge OddsMatrix digital sportsbook, offering coverage of more than 100,000 live monthly matches
BetGoodwin has entered into a multi-year partnership with EveryMatrix, a leading Tier 1 provider of iGaming and sports betting solutions. This strategic collaboration will allow the rapidly growing UK operator to enhance its offerings by leveraging EveryMatrix’s advanced turnkey technology, marking a major milestone in BetGoodwin’s expansion strategy.
As part of the agreement, BetGoodwin will gain access to EveryMatrix’s cutting-edge OddsMatrix digital sportsbook, offering coverage of more than 100,000 live monthly matches. The sportsbook includes a range of features such as Bet Builder for 11 sports, a multi-layered Cash Out engine, Early Payout, Odds Boost, and other tools designed to enhance the player experience.
In addition to the upgraded sportsbook, BetGoodwin will integrate several key EveryMatrix products into its operations. These include CasinoEngine for casino productivity, GamMatrix for player management, and MoneyMatrix for payment solutions, all aimed at streamlining operations, improving efficiency, and driving revenue growth.
This partnership follows EveryMatrix’s acquisition of FSB Technology, BetGoodwin’s former platform provider, positioning BetGoodwin to benefit from EveryMatrix’s award-winning technology. With support from EveryMatrix’s global team of over 1,100 experts across 14 offices, BetGoodwin is set to scale its operations and accelerate growth in the competitive UK market.
A Rapidly Growing Operator
Launched in 2022, BetGoodwin has quickly made its mark through key sponsorships in horse racing and partnerships with notable figures such as jockey Tom Cannon and media personality Mike Cattermole. The new collaboration with EveryMatrix will enable BetGoodwin to further enhance its product performance and introduce advanced features for its growing customer base.
Leadership Perspectives
Ebbe Groes, CEO and co-founder of EveryMatrix, expressed excitement about the partnership:
“We are proud to welcome BetGoodwin onto the EveryMatrix platform. The growth journey they have experienced in the UK over the last two years has been great to see, and we look forward to elevating this ambitious operator to the next level. It is a fantastic endorsement of our turnkey technology that this flourishing brand has committed to a long-term agreement."
Julian Head, CEO of BetGoodwin, echoed this sentiment, saying:
“This agreement demonstrates the trust we have in the EveryMatrix technology and team. We have been impressed by the game-changing capabilities of their comprehensive turnkey platform services and are confident their technology can be the catalyst for our future growth in the UK. Horse racing is an integral part of our brand proposition, and the forthcoming launch of OddsMatrix’s proprietary racing product will provide our growing player base with a standout service.”
The partnership between BetGoodwin and EveryMatrix underscores their shared commitment to offering world-class products and services within the competitive UK market.
