Stats Perform Secures Exclusive Streaming Rights for SPFL and SWPL Matches
The partnership covers live streaming rights for the men's William Hill Premiership and the ScottishPower Women's Premier League.
The partnership covers live streaming rights for the men's William Hill Premiership and the ScottishPower Women's Premier League. Additionally, it includes key matches from the William Hill Championship, William Hill League One, Premier Sports League Cup, SPFL Trust Trophy, and the SWPL's Sky Sports Cup.
This agreement follows Stats Perform's recent acquisition of streaming rights for the English Football League (EFL) in August 2024 and ICC international cricket in June 2024.
Andrew Ashenden, Chief Betting Officer at Stats Perform, expressed enthusiasm for the new deal:
“We’re delighted to add elite Scottish men’s and women’s football to our Bet LiveStreams service. The SPFL group, with SPFL and SWPL competitions, brings another heavyweight set of well-timed, high-octane football betting rights into our package. Its teams, players, and historic rivalries are very popular with global fans."
He added, "Football remains the world’s most followed sport, and the SPFL and SWPL games sit perfectly alongside our top-calibre competitions from England, Spain, Italy, and many more.”
Neil Doncaster, Group Chief Executive of the SPFL, echoed these sentiments:
“We always seek the most reliable, trustworthy partners for Scottish football, who can deliver the highest quality experiences for our fans. Stats Perform’s team and technologies are trusted by top sports federations globally, as well as billions of fans. Their experience as pioneers of live sports streaming for licensed sportsbooks means our fans also tap into a wealth of innovation in that world. We’re excited to start working together.”
