Shape Games Partners with Paf to Enhance User Engagement

Shape Games has entered into a long-term partnership with Paf, a gaming operator based in the Nordic region.

Through this agreement, Paf will gain access to Shape Games' software development kit (SDK), enhancing its user interface and customer engagement capabilities. Paf will also benefit from Shape Games' full suite of user experience (UX) development tools and player engagement services, allowing the operator to customize its frontend platform and improve product interaction for users.

Shape Games is renowned for offering customizable frontend technology, already integrated with operators such as BetCity, BetJack, BetWarrior, and Svenska Spel.

Martin Mouroux Dam, Managing Director of Shape Games, expressed his excitement about the partnership, stating:

"Paf was Kambi's first customer signing back in 2010 and it is a fantastic landmark for Shape Games to have deepened the Kambi Group's relationship with one of its most long-standing customers."

Sara Björk-Södergård, Chief Information Officer at Paf, added:

"We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with its fully-native frontend technology was a natural choice.”