Pragmatic Play Expands Sportsbook into UK Market Via Dazn Bet

Pragmatic Play has officially launched its sportsbook in the UK through Dazn Bet. After debuting in Spain last year and expanding into Germany earlier this year, both facilitated by Dazn Bet, Pragmatic Play continues its growth across Europe.

This collaboration allows Dazn Bet UK to integrate the Pragmatic Play Sportsbook through Pragmatic Solutions' player account management (PAM) platform. UK players can now enjoy features such as player props, bet builders, and pre-match and in-play data. Additionally, the sportsbook has introduced a new horseracing product for UK players.

Gareth Crook, SVP of Sports at Pragmatic Play, remarked:

“Entering the UK market with a competitive sportsbook product was an early ambition of ours, and we are proud to achieve this latest milestone hot on the heels of our horseracing launch. The UK is arguably the most competitive and mature sports betting market of them all. Extending Pragmatic Play’s partnership with Dazn Bet into new territories and with new product launches strengthens our respective growth plans. So far, the early signs for our UK launch are highly positive.”

Daniel Berthold, Managing Director Germany, Austria, UK & New Markets at Dazn Bet, added:

"Launching our new sportsbook in the UK is a major milestone for Dazn Bet and aligns perfectly with our mission to deliver an innovative, dynamic, and engaging sports betting experience to our UK customers, building on the strong foundation we’ve established in Spain and Germany. This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market."

Pragmatic Play’s recent global ventures have made headlines, including its live casino launch in the Netherlands with OneCasino in July, its August partnership with Betxico to integrate various game portfolios, and its most recent collaboration with Sazka in the Czech Republic, providing its slot game portfolio to the operator.