BetMakers Technology Group Expands Partnership with SIS for Racing Data
Under this agreement, BetMakers will deliver SIS race data and video content to SIS clients and affiliates across Australia and New Zealand.
BetMakers Technology Group has announced a new racing data and content distribution agreement with Sports Information Services (SIS).
Under this agreement, BetMakers will deliver SIS race data and video content to SIS clients and affiliates across Australia and New Zealand. This will be done via integration with BetMakers’ technology platforms, including websites, mobile apps, and pricing apps.
The deal also enables BetMakers’ bookmaker partners in the region to access SIS’s data and audio-visual services. This includes content from horse racing in the United Kingdom, Europe, the Middle East, and the Americas, as well as greyhound racing in the UK and Ireland.
Available content will feature races from the Bahrain Turf Club, Dubai’s Jebel Ali and Meydan racecourses, and 45 racecourses across Germany, Italy, Poland, and Spain, alongside over 45 racecourses in the UK and Ireland.
"We are pleased to extend our longstanding working relationship with SIS to deliver content and data services to BetMakers’ bookmaker solution clients in Australia and New Zealand," said BetMakers CEO Jake Henson. He added that close integration with SIS enables BetMakers to continue offering their clients the broadest suite of global racing products, enhancing player engagement.
Paul Witten, managing director for Europe, the Middle East, and Africa at SIS, commented: "Australia is one of the largest international racing wagering markets, and our partnership with BetMakers enables SIS customers to receive a tailored product that suits their local market needs. We look forward to working with BetMakers to deliver growth for our racetrack partners."
