AFA Expands Partnership with SmartSoft as Regional Sponsor in Europe

The Argentine Football Association (AFA) has renewed and expanded its partnership with SmartSoft, elevating the company to regional sponsor status in Europe. Previously a digital sponsor for the European market, this new deal aims to capitalise on the growing global appeal of Argentina’s National Football Teams, especially in Europe.

SmartSoft's partners will now enjoy exclusive benefits, including autographed jerseys, match tickets, and special access to the national teams. Leandro Petersen, AFA’s Commercial and Marketing Manager, highlighted the strategic vision behind the partnership, stating:

“Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy.

“Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”

Guga Gotsadze, SmartSoft CEO, added:

“Football has a unique power to unite people, and we strive to be present at these significant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment.

“Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community. Additionally, we plan new content and marketing actions with the stars of the national team."