World Series of Poker® Launches #RoadToTheTable Tournament with 14 Influencers Battling to Become Poker Legends

World Series of Poker®1 (WSOP®), a Playtika® studio and the world's no. 1 play-for-fun poker game2, is launching a pioneering new initiative that will see 14 social media influencers compete to be crowned WSOP® legend.

This brand-new campaign will launch the first of its many phases across the US this week, in which the influencers, split into five teams, will be paired with real life WSOP® mentors to master the game and become poker legends!

The path to becoming a WSOP® legend

In a special one-off event, WSOP® will unveil the identities of the mystery influencers live on Instagram from this week. Viewers will have the unique opportunity to watch as the invited influencers open their secret WSOP® boxes to reveal their competitors, react live to their competition and rate their own poker skills.

The influencers – from a range of content realms including automotives, comedy, gaming, filmmaking, sports and fitness – will be coached by some of the best WSOP® players in the world and strive to learn all the tricks and techniques behind the game. In December, the influencer teams will compete against each other face-to-face at an undisclosed location in the US.

WSOP® will also take poker fans on an amazing #RoadToTheTable with live videos and exciting opportunities to interact with their favourite WSOP® legends and influencers alike. The free-to-play poker game is already loved by millions of players around the world, featuring countless exciting game modes, tournaments and special events.

Commenting on the campaign, General Manager of WSOP® Guy Ceder said:

"We are thrilled to be launching this unique 8-month long campaign with 14 popular influencers from a wide range of backgrounds. We really want to bring the love for poker and WSOP® to a wider audience and show people just how much fun playing poker can be. We hope that our loyal WSOP® players are excited for this new adventure and that they will pick up a few new poker skills and tricks from our soon-to-be poker legends".

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