888 and Caesars Extend WSOP Agreement

888 Holdings has signed off on a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment. This deal will see 888 continue to power the World Series of Poker (WSOP)-branded online poker offering. 

Caesars will continue to make use of 888’s turnkey poker platform and services in the US, including New Jersey, Delaware and Nevada. 

Through the agreement, 888 will also launch its next generation poker software, “Poker 8”, in the US, after launching in Europe in November. 

Yaniv Sherman, senior vice president and head of US for 888, said:  

“Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come.” 

“We are also excited at the prospect of adding new states to our unique interstate poker network in 2021 and beyond, which we believe would drive a significant increase in liquidity for poker players on the 888 platform.” 

“Our extended relationship will also enable 888 to gain a presence in new U.S states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the U.S. market.” 

Ty Stewart, executive director of the WSOP and SVP of Caesars Interactive Entertainment, added:  

“We’re proud of the success story to date, particularly the record-setting tournament events of 2020, and are optimistic about the future of real money online poker in the U.S.”