Jean-Claude Van Damme Educates on Responsible Gambling in 777.be Advert
The advert depicts Jean-Claude Van Damme as a responsible gambling vigilante who wants to educate on the importance of safe gambling.
Hollywood actor, Jean-Claude Van Damme, is starring in the new 777.be marketing campaign, having extended his contract with the gambling and casino operator until 2022.
In the advert, which is set to be shown on Belgium television later this month, depicts Jean-Claude Van Damme as a responsible gambling vigilante who wants to educate on the importance of safe gambling.
Jean-Christophe Choffray, Head of Gaming at 777.be, said this on the matter:
“We are delighted to have Jean-Claude Van Damme on board to help us educate our players about responsible game play. Moderation is essential, and with this campaign Van Damme very effectively combines his talents and humour to get this very important message across to our players.”
This is not the first time Van Damme has been affiliated with the brand, having featured in a collection of adverts for 777.be back in 2019. The online campaign wracked up more than 13 million views on YouTube.
777.be is a brand owned by the famous Casino de Spa, which has been in operation since 1763. The brand has made many moves in the Belgium market, having now obtained a licence to operate both a sportsbook and online casino.
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