The role

Own sportsbook lifecycle marketing across multiple brands and regulated markets, from onboarding through reactivation.

Betsson Group runs a portfolio of sportsbook and casino brands across Europe and Latin America from its Malta headquarters. The CRM function owns retention revenue and works alongside trading, product and market-level commercial teams.

What you'll do

Set the sportsbook CRM strategy across onboarding, cross-sell, retention and reactivation.
Lead a team of CRM managers and campaign specialists across several markets.
Build event-driven journeys tied to the sporting calendar and in-play behaviour.
Run a structured test-and-learn programme on bonus cost and incremental margin.
Keep every campaign inside local marketing and responsible gambling rules.

What you'll bring

7+ years CRM experience with at least 3 in sportsbook or betting.
Track record leading teams and owning a retention revenue target.
Hands-on with a modern CRM/automation stack and SQL-level data access.
Strong grasp of bonus economics and player value modelling.

Benefits

Relocation package and Malta onboarding support
Hybrid working with flexible hours
Private health insurance and wellbeing allowance
Annual bonus plus share-based incentive