Octoplay Expands UK Presence With MrQ Casino Partnership

Octoplay has expanded its presence in the UK online casino market after launching its games with MrQ, adding another operator to its growing distribution network.

The partnership, announced on 30 October 2026, brings Octoplay's casino content to MrQ customers and increases the supplier's UK coverage to 13 operator groups, according to the company.

The agreement continues Octoplay's expansion in a market where it first launched its games in December 2023, following the receipt of its British gambling licence earlier that year.

The UK remains Octoplay's largest market by operator coverage, with the supplier maintaining partnerships with established gambling brands including bet365 and Evoke.

Octoplay Strengthens UK Operator Network

Octoplay entered the British market after securing regulatory approval in March 2023, initially launching its content through Paddy Power and Betfair in December of that year.

Since then, the supplier has continued to establish relationships with licensed operators, building a distribution network that now includes MrQ as its thirteenth UK operator group.

Ralitsa Georgieva, CEO of Octoplay, highlighted the importance of the British market to the company's development and commercial strategy.

“We launched our first game in the UK, so this market sets the standard for everything we build,” Georgieva said.

She added that continued interest from operators provided an important measure of the supplier's progress.

“Operators here re-order their lobbies on performance and being asked back by new brands is the endorsement that matters.”

The agreement gives Octoplay another distribution channel in the UK, allowing its games to reach MrQ's existing customer base.

Neither company has disclosed the financial terms of the partnership or confirmed which individual titles are included in the launch.

MrQ Highlights Selective Approach To Casino Content

For MrQ, the partnership provides an opportunity to expand its casino offering with additional titles from an established supplier.

The operator emphasised that its approach to game selection focuses on the quality and suitability of individual titles rather than simply increasing the number of games available.

Daniel Pascoe, Senior Casino Manager at MrQ, said the supplier's content had already secured a place within the operator's portfolio.

“We're picky about what goes in our lobby. Every game has to earn its place with our players, not just fill a slot,” Pascoe said.

“Octoplay have done exactly that. Their games are sharp, built with UK players in mind and since going live they've become a genuine part of the MrQ mix.”

The comments reflect MrQ's emphasis on maintaining a curated casino offering, with new suppliers expected to provide games that complement its existing selection.

Supplier Continues International Regulated Market Expansion

Alongside its UK operations, Octoplay has established a presence across a growing number of regulated gambling jurisdictions.

The company states that it holds approvals covering 20 markets, including Malta, Sweden, Italy, Denmark, the Netherlands, Spain, Finland and Brazil.

Its international footprint also extends to North America, with regulatory approvals in jurisdictions including New Jersey, Michigan, Pennsylvania, Ontario and Alberta.

Octoplay's British operations are conducted through Gameshop Limited, which is listed on the UK Gambling Commission's public register under the Octoplay trading name.

The supplier has focused its international expansion on partnerships with established operators, using existing distribution networks to introduce its games to customers in regulated markets.

The MrQ agreement strengthens that approach in the UK, adding another commercial relationship nearly three years after Octoplay's initial British launch.

While neither company has disclosed performance figures or revenue expectations associated with the partnership, the agreement extends Octoplay's reach in what remains its most extensively covered market.