Evoplay Unveils €1m Winter Campaign To Drive Player Engagement

Evoplay has unveiled the Winter edition of its Season of Legends campaign, featuring a €1m prize pool and a range of promotional mechanics designed to support player engagement throughout the festive season and beyond.

Running from December 2026 to February 2027, the campaign covers Christmas, New Year and Valentine’s Day within a coordinated promotional calendar. Evoplay is encouraging operator partners to integrate early to make use of the full campaign period.

The package combines a Tournament and Wheel of Fortune with Infinity Prize Drops, New Year Prize Drops and a new Lucky Scratch Cards mechanic.

Recurring Rewards Extend Seasonal Engagement

Infinity Prize Drops will run for 28 consecutive days each month, independently of the Tournament and Wheel of Fortune phases. The feature is designed to provide reward opportunities between scheduled promotional activities.

New Year Prize Drops will operate daily from 1 December 2026 to 31 January 2027, extending the campaign’s festive promotions into the new year.

The Winter edition also introduces Lucky Scratch Cards, an interactive feature intended to provide additional opportunities to win during quieter periods. The mechanic can be activated through a Balance Increase connection, with no additional setup required.

Coordinated Campaign For Casino Operators

The combination of competitive, recurring and interactive features brings multiple promotional opportunities into a single package, allowing operators to plan activity across the campaign calendar.

Rather than relying on a single tournament or short-term seasonal promotion, partners can use the different mechanics to create engagement opportunities throughout the winter period.

Diana Larina, CMO at Evoplay, said:

“The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks. We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey.

“The Winter months bring several major occasions together, making it an opportunity for operators to build momentum across the season. By bringing the campaign’s mechanics, creative and calendar together in one package, we are making it easier for our partners to deliver a joined-up experience and get involved from the very beginning.”