BC Game Welcomes Back Colby Covington As Global Brand Ambassador
Former interim UFC champion Colby Covington has renewed his partnership with BC Game, with plans for digital campaigns, fan activations and sports entertainment content targeting international audiences.
BC Game has announced the return of mixed martial arts fighter Colby “Chaos” Covington as a global brand ambassador, renewing a partnership that began in 2024.
The online casino and sports betting platform said the collaboration would coincide with Covington’s continued involvement in grappling competitions and his presence across sports and digital media.
Covington is known for his wrestling background, competitive record in mixed martial arts and public profile outside the cage. BC Game said the renewed partnership reflects its strategy of working with athletes who demonstrate dedication to competition and engage audiences internationally.
The announcement also marks the first ambassador appointment under BC Game CEO Ali “Ako” Muhanned.
“I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle,” Ako said.
“He is a hard working person and that is important to me at BC Game. Famous, but most importantly, hard working people that are easy to work with.”
Partnership To Focus On Digital Campaigns And Fan Engagement
Covington has competed at the highest level of mixed martial arts and has recently focused on submission grappling, alongside maintaining a prominent presence on social media and other digital platforms.
Under the renewed agreement, Covington will work with BC Game on digital campaigns, interactive fan activations and sports entertainment content aimed at international gaming and sports audiences.
The platform also plans to offer behind-the-scenes content, co-branded promotions and community events linked to major combat sports matchups throughout the year.
BC Game said the partnership forms part of its wider strategy to connect with sports audiences through entertainment and athlete collaborations as it continues its international expansion.
