AiGC Reports Shift Towards Regulated iGaming in Alberta
Alberta’s first iGaming market performance report suggests players are moving towards regulated platforms, with the province’s market expanding to 24 operators by the end of September.
Players in Alberta are increasingly choosing regulated iGaming platforms, according to the first market performance report from the Alberta iGaming Corporation (AiGC).
The report covers the period from 13 July, when Alberta’s regulated online gambling market launched, to 30 September 2026. Its findings indicate that players value the safety and accountability offered by regulated gambling.
“Early results indicate that Albertans value the strong oversight and greater accountability offered by a regulated market,” said AiGC CEO Dan Keene.
“We hope to continue educating Albertans about the risks associated with illegal offshore sites and move them onto regulated platforms where they have rights and recourse when iGaming.”
The AiGC cautioned that the results reflect the gradual onboarding of operators during the reporting period and therefore do not represent the entire iGaming market.
Alberta’s Regulated Market Expands
Alberta’s regulated market launched with 15 iGaming operators and had grown to 24 by 30 September 2026. The AiGC expects several more operators to transition to the regulated market before the end of the year.
The corporation said the regulated framework is designed to strengthen player protection while ensuring a share of gambling revenue supports provincial programmes.
Under the model, two per cent of gross gaming revenue is allocated to First Nations, while one per cent supports social responsibility programmes. Funding will contribute to mental health and addiction services, as well as research.
“Regulation matters,” Keene added. “This is a market where approved iGaming operators are held to high standards of accountability, and where revenue stays in the province to fund programs and services Albertans rely upon.”
