Imagine Live Strengthens Italian Presence With Microgame Integration

Imagine Live has expanded its presence in Italy through a new integration with Microgame, marking its first aggregator partnership in the market.

The agreement will give Imagine Live access to Microgame’s distribution network of more than 35 licensed operators, bringing its portfolio of live dealer games and original game shows to a wider range of Italian players.

Microgame works with operators across Italy's online and retail gaming sectors, providing Imagine Live with an established distribution channel as the provider continues its expansion in the market.

Localised Content Included In Partnership

Imagine Live has developed content specifically for Italy as part of its wider localisation strategy.

This includes Blackjack Italiano, which features native Italian-speaking dealers and has been designed for players in the local market.

The Microgame integration will also make Imagine Live’s wider portfolio available to partner operators, including its live casino titles and original game shows such as Land of Ra and Roulette Rouge.

The partnership will allow Italian operators connected to Microgame to access both the provider's localised games and its broader live casino portfolio.

Imagine Live Targets Further Italian Growth

Nadiya Attard, Chief Commercial Officer at Imagine Live, said:

“Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition.

“We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together.”

Francesco Cuzzupoli, Gaming & Sales Director at Microgame, added:

“Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market.

“We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership.”