IWG Rolls Out Daily Streak With Five North American Lotteries

Instant Win Gaming (IWG) has launched Daily Streak, a new feature designed to reward consecutive daily play across its eInstant lottery games.

The feature is already live with two North American lotteries, with three additional launches scheduled for later this month.

Daily Streak provides players with a wheel spin when they first enter a participating game each day, determining an enhanced benefit for that day. Players returning on consecutive days can retain their existing benefit level or receive an improvement, while missing a day resets the streak and returns the wheel to its starting level.

Five Lotteries Introduce Daily Streak

Atlantic Lottery became the first lottery to introduce the feature through Daily Streak Expander, followed by the Pennsylvania Lottery with Next Level Loot.

The Kentucky Lottery is scheduled to introduce Daily Streak Boost later this month, while the Virginia Lottery and New Hampshire Lottery will both launch Daily Streak Expander.

IWG said Daily Streak has been designed to accommodate different lottery prize and game requirements, allowing the feature to be integrated across a range of eInstant titles.

Daily Streak Expander Adds Progression Mechanic

Daily Streak Expander uses a 3x5 game board that develops as players progress through levels earned from Daily Streak wheel spins.

As players advance, the game board expands to provide additional prize opportunities and bonus game experiences.

IWG said the combination of the Daily Streak wheel and expanding game board is intended to provide a progression mechanic that rewards continued participation.

Jason Lisiecki, EVP at IWG, said:

“Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games. We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.”