iGamingVoice: Making Supplier Discovery Easier In A Growing iGaming Market

For three days in January, much of the iGaming supply chain can be found under one roof. ICE opened in Barcelona on 19 January, sharing a record 143,000 square metres with iGB Affiliate, with organisers later reporting 51,996 visitors for ICE alone, up 4% on 2025.

Aggregators, testing laboratories, geolocation providers and technology developers were all within the same venue. Once the event ended, however, the industry returned to a market made up of thousands of companies spread across different jurisdictions and specialisms.

Most suppliers are not difficult to find individually. They have websites, LinkedIn pages, press operations and a presence at industry events. The greater challenge is answering a different question: which companies provide the specific service an operator needs?

Knowing The Job Before Knowing The Name

An operator’s supplier requirements have become increasingly complex as different areas of the industry have divided into more specialised services.

Payments alone now covers gateways, processors, open banking, cryptocurrency infrastructure, fraud screening, identity verification and transaction monitoring. Companies specialising in one area may not necessarily provide the others.

Compliance has developed in a similar way, with licensing advisers, testing laboratories, responsible gambling technology and geolocation providers serving different operational and regulatory requirements. The Gambling Commission’s list of approved test houses alone contains 14 entries.

For buyers, the difficulty is often that they understand the requirement before they understand the terminology used to describe it.

A head of compliance preparing to enter a new US state, for example, may know the operator must establish where each customer is physically located. They may not immediately know that this requirement falls under geolocation compliance, which suppliers specialise in the technology or which providers also offer identity-related services.

Search engines can favour suppliers with greater marketing visibility, while partnership announcements generally reveal supplier relationships only after agreements have been signed. Word-of-mouth recommendations can help, but are inevitably limited by an individual’s existing industry network.

Even a routine content agreement demonstrates the number of companies that can be involved in a single integration.

When Wazdan recently launched titles from its Coins, Mighty Wild and Hot Slot series with a Danish operator, the integration was completed through EveryMatrix.

In this case, the aggregator provided the connection between the studio and operator, demonstrating why identifying a game supplier does not always identify the company responsible for the integration.

What A Useful Supplier Directory Needs To Do

A list of company names alone does not necessarily solve the discovery problem.

Organising suppliers according to the services they provide allows operators to begin with a particular requirement, identify companies operating within that category and then investigate individual suppliers.

Basic information can provide a further level of filtering. Details including a company’s location, headcount, operating history and markets served can help buyers establish whether a supplier warrants further consideration.

These factors do not determine the quality or suitability of a supplier, but they can help operators narrow a potentially large pool of companies before beginning more detailed due diligence.

iGamingVoice Targets Supplier Discovery

The iGamingVoice iGaming providers directory launched this year with a structure based around 56 categories across eight groups.

These range from slot providers and game aggregators to AML and transaction monitoring companies, with suppliers filterable by region and country. According to iGamingVoice, each entry is checked by its team before being added to the directory.

Listings provide initial information about suppliers, including where they are based and the services they say they provide.

For operators, however, identifying a potential supplier is only the beginning of the process.

In Great Britain, regulatory requirements can determine which businesses an operator is permitted to work with. Since 2015, remote operators licensed by the Gambling Commission have been required to source gambling software from businesses holding the appropriate Commission licence.

A supplier identified through a directory therefore still requires further checks, beginning with the relevant regulatory registers and confirmation of which products are certified for the intended market.

Technical due diligence can then cover areas such as integration documentation, uptime history, data residency and compatibility with an operator’s existing platform. Commercial terms and references from operators of a comparable size can follow.

Supplier Discovery Grows More Complex

As regulated iGaming markets continue to develop, supplier roles are becoming increasingly specialised.

Newly regulated jurisdictions can introduce additional licensing, technical and compliance requirements, creating demand for companies with specific local expertise.

This gives operators greater choice, but it also increases the number of potential suppliers they need to identify and assess.

Industry events provide an opportunity to bring much of the market together in one place, but supplier decisions need to be made throughout the year.

Directories such as iGamingVoice aim to simplify the first stage of that process, allowing buyers to start with the service they require before moving on to the regulatory, technical and commercial checks needed to determine whether a supplier is the right fit.