Playson Strengthens South African Presence Through World Sports Betting Partnership

Playson has strengthened its position in the South African market after agreeing a new content partnership with World Sports Betting.

Under the agreement, World Sports Betting will integrate Playson’s portfolio through Light & Wonder’s aggregation platform, with a selection of the supplier’s Hold and Win titles set to be introduced gradually.

The initial rollout will include Coin Strike: Hold and Win, Thunder Coins: Hold and Win and Thunder Coins XXL: Hold and Win, with further Playson titles expected to follow as the partnership develops.

Playson Expands African Distribution

World Sports Betting operates across South Africa, providing customers with a range of sports betting and casino content.

The agreement adds to Playson’s network of partnerships across Africa as the supplier continues to expand the distribution of its slot portfolio in regulated markets.

Blanka Homor, Sales Director at Playson, said:

“World Sports Betting is a leading name in the South African market, making this a valuable partnership as we continue to expand our presence across the region.

“Our Hold and Win portfolio has resonated strongly in regulated markets throughout the continent, and we look forward to providing new players with an enriched gaming experience, driven by compelling mechanics and data-driven insights.”

World Sports Betting Adds Playson Content

The integration will expand World Sports Betting’s existing casino portfolio with Playson titles as the operator continues to develop its gaming offering.

Ryno du Plessis, COO at World Sports Betting, said:

“We are pleased to be adding Playson’s content to our casino offering, giving our players access to a proven selection of top-performing titles.

“World Sports Betting is committed to delivering first-in-class entertainment experiences, and this integration doubles down on that company focus as we continue to lead the way for iGaming across South Africa.”