Brazil’s Legal Betting Market Lost 74% Of Users In Under A Week, Blask Data Shows

Brazil’s licensed betting market experienced a 74% decline in user reach within a week of Provisional Measure 1.394 being published, according to data from Blask.

The company’s behavioural panel found that by 1 October, the proportion of Brazilian panellists visiting licensed .bet.br websites was 74% below normal levels.

Over the same period, Blask said reach to unlicensed betting websites remained within 11% of normal levels in either direction.

The data indicates that activity across licensed operators began declining before their platforms were switched off, following the suspension of deposits on 25 September.

Licensed Betting Activity Falls Following Measure

According to Blask, page events per visitor to licensed platforms fell 41% on 26 September, which the company attributed to users accessing accounts to withdraw funds rather than place bets.

By 1 October, licensed reach was 74% below normal, while branded searches for licensed betting companies had fallen 83%.

Blask said 57% of Brazilian bettors in its panel had already visited an unlicensed betting website during the 90 days before the ban.

Branded searches for offshore operators fell by between 7% and 17%, while their share of gambling-related branded searches in Brazil increased from 4% to 16%.

Blask also reported that 1win recorded activity at between 3.5 and 4.9 times its September average.

However, the company said its data does not yet indicate a broader surge in unlicensed betting activity, with many users appearing to have temporarily stopped betting instead.

Mirror Domains Record Increased Activity

Among users who moved to unlicensed platforms, Blask observed traffic towards established brands as well as mirror domains.

According to the data, 1win reached 722 panellists, while one newly identified mirror domain increased from no recorded users to 505 within a week.

Blask said this behaviour demonstrates the challenges associated with measuring offshore gambling activity, particularly when operators can be accessed through alternative domains that do not necessarily carry their primary brand names.

Blask Compares Brazil With India

Blask also compared the early impact of Brazil’s measures with behavioural patterns recorded following India’s gambling restrictions in August 2025.

Its analysis found that domestic Indian betting websites lost 73% of their reach within three months. However, 63% of players previously using those platforms were still gambling, with the majority accessing offshore operators.

Offshore reach remained broadly stable in India, while branded gambling searches declined by around a third.

Based on those trends, Blask suggested Brazil could eventually experience a similar shift towards offshore betting, potentially at a faster rate because the restrictions cover both sports betting and online casino products already offered by offshore brands.

The company stressed that this comparison is an inference based on its Indian market data rather than a measurement of future behaviour in Brazil.

The figures form part of Blask’s wider report examining Brazil’s betting ban, including its panel analysis, methodology and sources.