Kaizen Gaming And UEFA Announce Betano As Official Sponsor Of UEFA EURO 2028™

Kaizen Gaming and UEFA have announced that Betano will become an official sponsor of UEFA EURO 2028™, extending a partnership that began with the previous edition of the tournament.

The agreement was marked with a signing ceremony at Kaizen Campus in Athens, attended by UEFA General Secretary Theodoros Theodoridis and UEFA Marketing Director Guy Laurent Epstein, alongside Kaizen Gaming Co-Founder and CEO George Daskalakis and Chief Commercial Officer Julio Iglesias Hernando.

Betano, Kaizen Gaming’s online sports betting and gaming brand, previously sponsored UEFA EURO 2024™, becoming the first iGaming brand to sponsor UEFA’s flagship men’s national team competition.

Betano Extends UEFA Partnership

The partnership between Kaizen Gaming and UEFA has since expanded beyond the European Championship.

Betano has served as the Official Global Sponsor of the UEFA Europa League and UEFA Conference League since the 2024/25 season.

Theodoros Theodoridis, General Secretary at UEFA, said:

“We are delighted to continue our successful partnership with Kaizen Gaming and welcome Betano back as an official sponsor of UEFA EURO 2028. Following our collaboration at UEFA EURO 2024 and across the UEFA Europa League and UEFA Conference League, this agreement reaffirms our commitment to both developing the game and improving the matchday experience. We look forward to working together as we build towards UEFA EURO 2028.”

George Daskalakis, Co-Founder and CEO at Kaizen Gaming, added:

“UEFA EURO 2024™ marked the beginning of an important partnership for Kaizen Gaming and Betano. Returning to the competition for UEFA EURO 2028™ is particularly meaningful for us. More than anything, being part of the 18th edition of the UEFA European Championship is an opportunity for us to build on everything we have created together so far and take that relationship into its next chapter. And while the first kick-off in 2028 may still be some time away, today in Athens we begin the next chapter of our partnership on the road to UEFA EURO 2028™.”

UEFA EURO 2028™ Across UK And Ireland

UEFA EURO 2028™ will take place from 9 June to 9 July 2028, with matches staged across nine stadiums in eight cities throughout the United Kingdom and Ireland.

As part of the sponsorship, Betano will activate around the tournament while continuing to incorporate responsible gaming measures and features across its platform.

Kaizen Gaming operates Betano across markets in Europe, the Americas and Africa and employs approximately 3,000 people globally.