BetGames Strengthens UK Market Position With bet365 Partnership

BetGames has entered into a content partnership with bet365, expanding the availability of its live casino portfolio in the UK market.

Under the agreement, bet365 will roll out a selection of BetGames titles, with the initial integration focusing on the provider’s live roulette content.

The partnership forms part of BetGames’ wider commercial strategy to expand across regulated markets during 2026 while strengthening its position in the UK.

BetGames Expands UK Distribution

Through the integration, BetGames will make its content available to bet365’s UK player base, while adding further live casino titles to the operator’s existing offering.

The supplier said its live roulette products combine traditional roulette gameplay with real-time interaction, with the content designed to appeal to both existing casino players and sports bettors exploring casino products.

Denis Siz, account team manager at BetGames, said:

“This deal marks a major milestone in the BetGames journey. bet365 is a household name in the global gaming industry, and the partnership will significantly enhance our brand's visibility in the UK.

“We are confident that our content will resonate with bet365’s players, and we look forward to expanding the rollout with additional titles over the coming months.”

Further BetGames Titles Planned

BetGames expects to expand the partnership with additional content over the coming months as it continues its growth strategy across regulated markets.

A spokesperson at bet365 added:

“We strive to deliver bet365 customers the best possible iGaming experience by integrating high-quality content from the industry's leading suppliers.

“BetGames has developed an extensive lineup of premium games over the years, which we have no doubt will offer bet365 players something fresh and unique.”