Lucky Tiger Selects Podium To Power New Horse Racing Betting Offering
The Dundee-based operator will use Podium’s Pulse racing data and new Clarity product as it expands from competitions into sports betting and casino.
Lucky Tiger has partnered with Podium to support the launch of its new horse racing betting proposition as the Scottish business expands its wagering operations.
The Dundee-based company will integrate Podium’s Pulse racing service, providing the data and content behind its racing product. Lucky Tiger will also become one of the first operators to adopt Clarity, Podium’s new visual racing product, ahead of its wider launch later in 2026.
The partnership comes as Lucky Tiger expands beyond its original competitions business into sports betting and casino, with an initial sports focus on UK horseracing and Scottish football.
Lucky Tiger has set out an ambition to become Scotland’s biggest online bookmaker within three years.
Pulse And Clarity To Support Racing Launch
Podium’s Pulse service will provide the core racing data and content required for Lucky Tiger’s new offering.
Clarity will sit alongside that service, presenting information such as runner form, race dynamics and betting market trends through visual scoring designed to make racing data easier to interpret.
The product is particularly aimed at recreational racing customers who may find conventional racecards and detailed form information difficult to navigate.
Lucky Tiger is among the first operators to go live with Clarity ahead of its full launch, giving Podium an early deployment of the product as it prepares for a broader rollout to customers.
Josh Sparke, Managing Director at Podium, said:
“We are delighted to partner with Lucky Tiger as it prepares to launch its new racing proposition. Pulse offers reliable and comprehensive racing data that operators need, while Clarity brings that information to life.
“The decision to put Clarity at the heart of Lucky Tiger’s racing experience is a strong endorsement of the value operators are placing on engagement alongside traditional data services, and an important step in our continued rollout of this feature to Podium customers.”
Lucky Tiger Targets Recreational Racing Audience
Lucky Tiger said the partnership is intended to make horseracing more accessible to casual customers while retaining the depth of information expected from a betting product.
Steve Evans, Chief Operating Officer at Lucky Tiger, said:
“Horse racing is deeply rooted in the DNA of Lucky Tiger, and we’re passionate about making the sport more accessible and engaging for everyone. Our partnership with Podium, particularly the introduction of Clarity, is an exciting step forward.
“Traditional racecards and form guides can feel overwhelming to newcomers, while Clarity presents complex racing information in a simple, visual and engaging way. We want to make it easier for casual racing fans to understand the sport, enjoy the experience and feel confident getting involved.”
The agreement provides another indication of Lucky Tiger’s plans to develop into a broader gambling operator after launching as a competitions business earlier in 2026.
Its forthcoming sportsbook will place particular emphasis on Scottish football and UK racing, with the Podium partnership providing the data infrastructure and visual content for the latter.
For Podium, the agreement also provides an early showcase for Clarity as it introduces the product to the wider betting market later this year.
