Betby Enters Polish Sports Betting Market Through Betters Partnership

Betby has entered Poland's regulated sports betting market through a new partnership with local operator Betters, expanding its international distribution network.

The agreement will see Betters integrate Betby's complete sportsbook solution, including its proprietary esports betting product, Betby Games.

The partnership represents Betby's first operator agreement in Poland and forms part of its strategy to expand through established businesses in regulated jurisdictions.

The announcement comes as the supplier also introduces SlotBets, a new product combining live sporting events with gameplay mechanics commonly associated with online slots.

Betters To Integrate Complete Betby Sportsbook Solution

Under the agreement, Betters will implement Betby's full sportsbook technology, gaining access to its core betting platform and additional content.

The integration includes Betby Games, the supplier's proprietary esports feed, which will allow Betters to expand its offering beyond traditional sports betting markets.

Stefanos Karakidis, Director of Business Development at Betby, described the agreement as an important development in the company's international expansion.

“Entering the Polish market represents a significant milestone in Betby’s international growth strategy and further strengthens our commitment to expanding our presence across regulated markets worldwide,” Karakidis said.

He added that the company intends to work with established local operators to provide sportsbook solutions adapted to individual markets.

Betby has not disclosed the financial terms of the agreement or confirmed a timetable for the full integration of its technology into the Betters platform.

Betters Targets Product Development In Poland

For Betters, the partnership provides access to a broader sportsbook infrastructure and additional betting content as it develops its offering in Poland.

Konrad Łabudek, CEO at Betters, said the operator selected Betby because of its technology, localised content and approach to product development.

“Betby stood out to us through the combination of its sportsbook technology, localized content offering and continued focus on product innovation,” Łabudek said.

“Integrating its complete solution gives us access not only to a strong core sportsbook but also to differentiated products, allowing us to continue evolving the experience we provide to our players in Poland.”

Łabudek also welcomed the opportunity to become Betby's first partner in the country, with both companies intending to develop their relationship following the integration.

The agreement establishes Betby's initial presence in Poland through a local operator, although neither company has announced specific commercial targets or plans for additional partnerships in the market.

Betby Introduces SlotBets Product Combining Sports And Slot Mechanics

Separately, Betby has unveiled SlotBets, a new betting format that uses real-time sporting events to generate outcomes through slot-style gameplay.

The product operates through 15-second betting rounds linked directly to events occurring during a live match.

SlotBasketball is the first major application of the format, dividing each round into three five-second intervals represented by individual reels.

Each reel records the highest-value event occurring within its corresponding interval. Possible outcomes include a three-point basket, a two-point basket, a missed shot, a foul or a period without action.

At the end of the 15-second round, the three recorded outcomes form a combination. Matching results generate payouts according to the product's paytable, with multipliers and additional mechanics also incorporated.

Unlike conventional casino slots, the outcomes are determined by events taking place during the underlying sporting fixture rather than a standalone random-number generator.

Kirill Nekrasov, Head of Innovation and R&D at Betby, said the objective was to create a product that combines familiar gaming mechanics with live sports betting.

“We wanted to create something immediately understandable, but still genuinely powered by the live event,” Nekrasov said.

“That is why the sport cannot simply be decoration around a casino mechanic. Every basket, miss, foul, stoppage or quiet interval can influence the game, so the match is continuously building the SlotBet in real time.”

Betby believes the format could develop into a distinct betting category, drawing comparisons with the emergence of crash games.

The supplier has not confirmed which operators will initially offer SlotBets or announced a broader commercial rollout schedule.

Its entry into Poland through Betters and the introduction of SlotBets represent separate developments within Betby's wider strategy of expanding its sportsbook distribution and product portfolio.