DragonBet Selects BVGroup To Power Next Phase Of Growth

DragonBet has entered a long-term technology partnership with BVGroup that will see the independent UK bookmaker migrate its online sportsbook and casino operations to the BV:360 platform.

The migration is planned for the first quarter of 2027 and marks a development in the next phase of growth for both businesses.

The agreement combines DragonBet’s established UK sportsbook brand and operational expertise with BVGroup’s enterprise B2B technology platform. Under the partnership, DragonBet will use BVGroup’s sportsbook, casino, player account management, payments and compliance capabilities, while retaining control over its customer proposition, brand and regulatory operations.

For DragonBet, the partnership represents a strategic investment in the technology and infrastructure supporting its long-term ambitions in the UK and Ireland. For BVGroup, DragonBet becomes one of the flagship partners on the BV:360 platform, supporting its strategy of providing modular sportsbook and gaming technology to independently licensed operators.

DragonBet To Retain Independent Brand Identity

Founded by brothers David and James Lovell, DragonBet originated from the family’s long-standing racecourse bookmaking business. The company launched online in 2022 and has since established itself as an independent sportsbook and casino brand, with a focus on horse racing and its customer proposition.

The two businesses worked closely throughout the evaluation process to develop a partnership model combining the strengths of both organisations. Beyond the migration, DragonBet and BVGroup intend to collaborate on the ongoing development of the platform.

David Lovell, CEO and co-founder of DragonBet, said:

“This is a landmark agreement for DragonBet and an important investment in the long-term future of our business.

“We have ambitious plans for the next stage of our growth and recognised that achieving those ambitions requires continued investment in the technology and infrastructure that sits behind DragonBet. After an extensive evaluation process, we believe BVGroup provides the platform, capability and long-term roadmap to support those ambitions.

“Just as importantly, this partnership allows DragonBet to remain DragonBet. We retain the independence, identity and entrepreneurial approach that have driven our growth to date, while investing in a platform that gives us the foundations to scale for many years to come.”

BVGroup Expands B2B Platform Partnership

Eoin Ryan, B2B director of BVGroup, said:

“DragonBet has built one of the UK’s most distinctive independent betting brands, backed by an experienced management team and a clear long-term vision. From our earliest discussions, it was clear that both businesses share a similar philosophy of combining entrepreneurial thinking with sustained investment in technology.

“We are delighted that DragonBet has selected BVGroup to support the next phase of its journey. This partnership is an important milestone in the continued development of our B2B strategy and demonstrates the strength and flexibility of the BV:360 platform. We look forward to working closely with David, James and the wider DragonBet team as we continue to evolve the platform together.”

The migration programme is now underway, with both organisations working towards a planned launch in the first quarter of 2027.