All Bettors Launches Free-To-Play Social Casino And Prediction Markets Platform

All Bettors has launched a social gaming platform combining casino-style games and prediction markets, allowing users to participate in virtual competitions without placing traditional real-money wagers.

The Dallas-based company announced the launch on 12 September, introducing a platform built around Curv's, a virtual currency used to access games, make predictions and compete on community leaderboards.

Users can earn the currency through gameplay, daily login rewards, referrals and successful predictions, while additional Curv's are available through optional purchases. The company says its approach is designed to offer an alternative to conventional gambling platforms by focusing on entertainment, competition and social interaction.

Platform Combines Social Casino And Prediction Markets

All Bettors offers a range of casino-style games, including Blackjack, Roulette, Plinko, High/Low, Coin Flip, Wheel of Fortune and Greek God Slot. Its portfolio also includes SkyRush and Mad Chicken, the latter featuring crash-style gameplay.

Alongside its casino offering, the platform introduces prediction markets covering sports, entertainment, culture and other real-world events. Users can forecast outcomes using virtual currency rather than placing conventional cash wagers.

The platform also allows members to create their own prediction market events and invite other users to participate, extending its offering beyond a catalogue of operator-created markets.

All Bettors says the combination of casino games, predictions and competitive leaderboards is intended to encourage repeat participation and interaction between users.

Curv's Virtual Currency Powers Gameplay

The platform operates through its proprietary Curv's currency, which users can obtain through various activities, including gameplay, daily rewards, successful predictions and referrals.

Additional currency can also be purchased, allowing users to continue participating after exhausting their existing balances. Although All Bettors describes its offering as free-to-play and an alternative to real-money gambling, the availability of optional purchases means users can still spend money on the platform.

The company has not detailed whether Curv's can be redeemed for cash or prizes, nor has it provided comprehensive information about the currency's purchase and redemption conditions in its launch announcement.

Founder Sérgio Paulino said the platform was developed to place greater emphasis on participation and social interaction rather than traditional gambling transactions.

“Many digital gaming experiences have become increasingly focused on transactions rather than participation,” Paulino said. “The objective behind All Bettors was to create an environment where prediction, strategy and social interaction could exist without the financial pressure commonly associated with traditional gambling platforms.”

Community Feedback To Shape Future Development

All Bettors intends to involve users in the development of its product through regular in-platform polls, allowing members to vote on new games, features and future updates.

The company says its community-led approach will influence how the platform evolves, with social interaction and competition forming central elements of the user experience.

Paulino brings more than a decade of gambling industry experience to the venture, including previous leadership positions. According to the company, his background in branding, design and marketing also influenced the platform's development.

All Bettors said the decision to launch a community-focused product followed observations that many conventional online casino platforms offered similar gameplay experiences while placing considerable emphasis on bonuses, promotions and customer acquisition.

Launch Targets Growing Social Casino Market

The launch comes as social casino gaming continues to attract interest from developers and operators seeking to combine established casino mechanics with free-to-play entertainment models.

According to research from Mordor Intelligence cited by All Bettors, the global social casino market was valued at approximately $8.36 billion in 2025 and is projected to reach $13.49 billion by 2031. The forecast represents a compound annual growth rate of approximately 8.32%.

The company is entering the sector with a product that combines social casino gaming and prediction markets, two formats that have gained visibility as digital gaming businesses explore new approaches to audience engagement.

All Bettors has not disclosed user acquisition targets, initial participation figures or a timetable for further product launches. However, it has indicated that community feedback will play a central role in determining future additions to its gaming and prediction market offering.