bet365 Partners ZEturf To Launch Horse Racing Betting In France

bet365 has partnered with French horse racing specialist ZEturf to launch a new pari-mutuel betting service as the operator expands its offering in France.

The agreement will give bet365 customers access to a range of domestic and international horse racing markets through both its desktop platform and mobile app.

ZEturf will provide its expertise in France's pari-mutuel racing market, with the service integrated into bet365's existing technology platform. The launch follows the bookmaker's entry into the regulated French market earlier this year.

ZEturf Supports French Racing Expansion

France's regulated horse racing betting market operates primarily through the pari-mutuel system, where stakes are pooled and winning customers receive returns based on the amount wagered across each market.

ZEturf has an established presence in the sector, providing online pari-mutuel betting alongside daily racing programmes, results and racing information covering French and international meetings.

The partnership allows bet365 to combine that local market experience with its own horse racing product and technology.

“The launch of our horse racing betting service in France marks a major milestone in bet365’s development,” Global Chief Marketing Officer Alex Sefton said.

“The French market is a global benchmark, driven by iconic competitions and a highly discerning community of enthusiasts.”

Sefton added: “We are proud to leverage over 25 years of horse racing betting expertise to offer an experience that combines the excellence of French pari-mutuel betting with the standards of innovation, performance, and quality for which bet365 is renowned internationally.”

bet365 Builds On French Market Entry

bet365 launched in France in May after securing approval from national gambling regulator Autorité Nationale des Jeux (ANJ).

Its initial sportsbook offering introduced several features already available across other bet365 markets, including Bet Builder, Cash Out, Bet Tracker and Sub On Play On. The launch came shortly before the 2026 FIFA World Cup and represented another step in the operator's international expansion.

Horse racing now broadens the range of sports betting products available to its French customers, with ZEturf providing the local infrastructure required for the country's pari-mutuel model.

International Expansion Continues

France is one of several markets targeted by bet365 during 2026, with the operator also recently expanding its US presence through a launch in Washington DC.

The international growth comes as bet365 restructures parts of its operations in the UK and other European locations. The company recently announced plans that could affect approximately 340 positions across its Stoke-on-Trent, Gibraltar and Malta offices.

bet365 attributed the restructuring to a combination of competitive trading conditions and rising regulatory and tax-related costs.

The ZEturf agreement nevertheless continues the operator's investment in its recently launched French business, adding horse racing to a sportsbook offering that has been available in the country since May.