BetMGM Becomes Official Partner Of NFL’s Minnesota Vikings In Canada

BetMGM has entered into a multi-year partnership with the NFL’s Minnesota Vikings, becoming the team’s official sports betting and online casino partner in Canada.

The agreement comes ahead of the Vikings’ first game of the new NFL season on Sunday and gives BetMGM rights to use the team’s marks across approved sports betting, online casino and marketing activities in Canada.

The partnership also includes the launch of an exclusive Vikings-themed online casino game, Vikings Big Kick LuckyTap.

Developed by Design Works Gaming, the game is available exclusively through BetMGM Casino in Alberta and Ontario.

BetMGM Expands Canadian Partnership

BetMGM chief revenue officer Matt Prevost said:

“Vikings fans bring a level of passion and loyalty that extends well beyond game day. As the home of one of the largest collections of sports-themed casino content in North America, BetMGM is uniquely positioned to combine sports fandom with iGaming.

“We are eager to start football season off strong with another fantastic partnership especially as we expand our reach in Canada to Alberta.”

The partnership adds to BetMGM’s presence in Canada as the operator expands its activities into Alberta alongside its existing operations in Ontario.

Vikings Target Canadian Fans

Martin Nance, chief marketing officer at the Minnesota Vikings, said:

“As we continue to deepen our connection with Vikings fans across Canada, we’re proud to welcome BetMGM as the team’s official sports betting and online casino partner in Canada.

“Their commitment to innovation and fan engagement aligns well with our organisation, and we’re excited to create memorable experiences that celebrate Vikings football and connect with Canadian fans in new and meaningful ways.”