GoldenRace Expands Virtual Gaming Portfolio Across Six African Markets
The supplier has partnered with Bwinners to distribute its virtual gaming content across online and retail channels in six African countries.
GoldenRace has partnered with online sportsbook and casino operator Bwinners to expand the distribution of its virtual gaming content across six markets in West and Southern Africa.
The agreement covers Senegal, Sierra Leone, The Gambia, Lesotho, Zambia and Zimbabwe, with GoldenRace products set to be offered through both digital and land-based channels. The initial rollout will focus on high-frequency number games and Crash titles alongside the supplier's hybrid gaming content.
GoldenRace Targets Six African Markets
The partnership will utilise Bwinners' existing operations across the six countries to distribute GoldenRace's portfolio, with the companies targeting markets where mobile usage and demand for fast-paced gaming products are increasing.
Hit&Win Fortune Fighters is among the titles included in the rollout, with GoldenRace reporting early engagement with the hybrid game. Bwinners CEO Tzahi Asulin said the operator had already recorded “fantastic traction” with Fortune Fighters alongside high levels of engagement with number and Crash games.
The companies will monitor performance across individual territories as the rollout progresses, allowing the portfolio to be adapted according to differences in customer preferences between markets.
Partnership To Include Market-Specific Adjustments
GoldenRace and Bwinners plan to work together beyond the initial content integration, including making changes to product presentation, game parameters and features according to local market requirements.
The partnership will also focus on content discovery, with adjustments to the user experience and positioning of individual products intended to reflect preferences within each jurisdiction. Technical and commercial teams from both companies will continue to coordinate throughout the rollout.
Infrastructure developed through the agreement could also support expansion into additional African markets in the future.
GoldenRace CEO and Founder Martin Wachter said:
“Success requires working with partners who truly understand regional dynamics.”
Wachter highlighted Bwinners' existing distribution infrastructure across the six markets as an important element of GoldenRace's expansion strategy in Africa.
GoldenRace Continues International Expansion
The Bwinners agreement follows further international distribution activity from GoldenRace as the supplier expands the reach of its virtual sports and gaming portfolio.
On 25 August, GoldenRace announced a separate global distribution partnership with QTech, providing operators connected to its network with access to virtual sports, Crash games, number games and video slots.
The latest agreement extends that expansion into six African jurisdictions, combining GoldenRace's gaming portfolio with Bwinners' existing online and retail distribution network.
