Yggdrasil Expands Presence in Romania Through Kaizen Gaming Partnership
Kaizen Gaming brings Yggdrasil games to Romania through its Betano brand
Yggdrasil, the fast-growing online gaming supplier, has strengthened its position in Romania through a new content partnership with Kaizen Gaming, one of the leading operators in the country’s regulated market.
As part of the agreement, Romanian players will gain access to Yggdrasil's fan-favourite games, including Valley of the Gods, Vikings Go to Hell, Rainbow Ryan, among others.
The deal also includes top-performing titles from studios participating in the YGG Masters Program, including 4ThePlayer, ReelPlay, and Reflex Gaming, among others.
Kaizen Gaming operates in 20 markets worldwide through its flagship brand, Betano. The company has established itself as one of the industry's leading operators and maintains a strong presence in Romania, where Betano is the official sponsor of the Romanian National Football Cup.
The partnership further strengthens Yggdrasil’s footprint in Romania’s regulated iGaming market, making its extensive portfolio of games available to Betano’s growing player base.
With projected revenues of €2.82 billion by 2029, Romania offers one of the most compelling growth opportunities in Eastern Europe’s regulated online gaming sector.
Aurora Armaro, Head of Region for Latam & USA at Yggdrasil, said: "Partnering with Kaizen Gaming, one of the industry's leading operators, represents another significant step in Yggdrasil’s global expansion journey.
By bringing this content to Betano players in Romania, we continue to strengthen our position in key regulated markets while creating sustainable growth opportunities for both Yggdrasil and our studio partners."
