FC Bayern Munich Signs Three-Year Deal With Mega Casino World
The German football club has appointed the Asian iGaming brand as an Official Regional Partner across markets spanning South, Southeast, Central and East Asia.
FC Bayern Munich has entered into a three-year commercial partnership with Mega Casino World, appointing the Asian iGaming brand as an Official Regional Partner across several markets in Asia.
The agreement covers South Asia, Southeast Asia, Central Asia and East Asia, expanding FC Bayern’s commercial partnership network across the region.
The collaboration will focus on connecting the club with its football following across Asia, with FC Bayern’s history and established football community forming part of the basis for the partnership.
The agreement is scheduled to begin with the new football season and will run across three seasons until June 30, 2029. It will provide a framework for promotional activity and football-related communications between the two organisations.
FC Bayern Targets Further Growth Across Asia
Rouven Kasper, Member of the Executive Board and Chief Marketing & Sales Officer at FC Bayern, said:
Asia is an important market for the club. For this reason we are very happy to start and develop this regional partnership. Mega Casino World has a strong portfolio and a significant following throughout Asia.
We are optimistic that this cooperation will broaden our reach in the Asian market. The three-year commitment with Mega Casino World will lift our commercial presence throughout Asia.
FC Bayern’s international partnership strategy includes established operations in the region. The club is represented in Seoul and maintains offices in Shanghai and Bangkok.
Mega Casino World previously entered into a partnership in Germany with Bundesliga International in 2023. The FC Bayern agreement adds to the brand’s existing football partnerships in Asia and follows previous partnerships with European clubs.
Mega Casino World Expands International Sports Presence
Jeosid Dave Monarca, Director of Mega Casino World, said the partnership would support the company’s international outreach strategy.
We are pleased to enter this regional partnership with FC Bayern Munich and recognize the club’s leading position in international football. We have made notable strides, and this three-year agreement outlines a comprehensive strategy for international outreach, reinforcing our brand’s connection.
“We are delighted to partner with FC Bayern Munich as we continue expanding our presence across international sport. Their global reputation provide an excellent avenue for both sides to strengthen our reach and connect with football audiences across the region”, he added.
