FeedConstruct Secures Worldwide Data and Live Streaming Deal for Welsh Football
Under the terms of the agreement, FeedConstruct will distribute low-latency video streams and real-time match statistics to sportsbook operators and commercial partners worldwide.
Sports data provider FeedConstruct has struck an exclusive global media rights agreement with the Football Association of Wales (FAW) to broadcast and aggregate live betting feeds for the nation's premier football competitions.
The deal encompasses data capture and live streaming rights across the top tier of Welsh domestic football, including the Novira Cymru Premier, the women's Genero Adran Premier, as well as the regional Cymru North and Cymru South divisions.
Under the terms of the agreement, FeedConstruct will distribute low-latency video streams and real-time match statistics to sportsbook operators and commercial partners worldwide.
Welcoming the commercial deal, Narek Harutyunyan, Chief Executive of FeedConstruct, stated:
Forging this strategic alliance with the Football Association of Wales represents an important step in our mission to offer diverse sports content to the global market.
The Welsh national leagues combine traditional football communities with rising talent. By securing these exclusive data and broadcasting rights, we reinforce our commitment to enhancing the international visibility of Welsh football and providing top-tier solutions to our global network of partners.
Expanding the International Footprint of Domestic Competitions
The partnership aligns with the FAW's broader commercial strategy to elevate the global profile of its domestic pyramid and drive higher engagement across its men's and women's leagues.
Commentary on the deal, Noel Mooney, Chief Executive of the Football Association of Wales, remarked:
We are proud to announce this important partnership with FeedConstruct. This media rights agreement represents a significant step forward for our national competitions.
We look forward to working together to boost global visibility and strengthen local engagement with the newly restructured Novira Cymru Leagues and the Genero Adran Premier in the coming years.
Beyond widening international exposure, FeedConstruct highlighted that the integration will deliver fast, high-precision match data to the global iGaming and sports betting sector, helping operators drive engagement through reliable in-play market pricing.
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