SBC Partners with Conversion Conf to Scale Affiliate Leaders Summit 2026
The collaboration will see SBC leverage Conversion Conf’s specialist network to refine the gathering's educational agenda, boost international delegate numbers, and enhance networking setups for performance marketers.
Events and media group SBC has joined forces with Conversion Conf aimed at expanding the footprint of the Affiliate Leaders Summit 2026, bolstering the event's reach across the global affiliate and performance marketing sectors.
Scheduled to run from 29 September to 1 October 2026 at Lisbon’s Feira Internacional de Lisboa (FIL) and the adjacent MEO Arena, the summit is projected to draw 10,000 delegates, including media buyers, operator acquisition teams, tech vendors, and digital marketing specialists.
The collaboration will see SBC leverage Conversion Conf’s specialist network to refine the gathering's educational agenda, boost international delegate numbers, and enhance networking setups for performance marketers.
Evolving with the Performance Marketing Sector
The partnership reflects a broader shift within digital acquisition, where affiliates are demanding more dedicated platforms tailored to technical performance, compliance, and traffic monetization.
Rasmus Sojmark, CEO and Founder of SBC, highlighted the driver behind the collaboration:
The affiliate and performance marketing sector has evolved considerably in recent years, and with that evolution has come the need for a more focused event built around the community’s unique priorities and opportunities. Affiliate Leaders Summit was created to meet that need.
Conversion Conf has built an exceptional global community, and bringing our teams together feels like a natural next step. Together, we’ll create an even better experience for everyone who comes to the Affiliate Leaders Summit.
Conversion Conf, known for its community-centric affiliate gatherings, will actively contribute to speaker selection and session design across the three-day agenda.
Lana Rossi, CEO of Conversion Conf, commented:
We’ve admired what SBC has built over the years, so being invited to play a role in the continued growth of Affiliate Leaders Summit is something we’re genuinely excited about. This event brings together the community we’re most passionate about, and we’re looking forward to working closely with the SBC team.
Integration with the Broader Lisbon Ecosystem
While operating as a standalone feature for acquisition specialists, the Affiliate Leaders Summit will run concurrently with the flagship SBC Summit, which is set to convene 40,000 gaming and betting professionals in the Portuguese capital.
Delegates attending the affiliate event will gain cross-access to the wider exhibition, opening doors to payment providers, enterprise technology vendors, and C-level operator executives.
The joint event footprint includes shared high-profile features at the MEO Arena, headlined by a Super Stage panel featuring NBA legend and investor Michael Jordan alongside Sportradar CEO Carsten Koerl and DraftKings chief Jason Robins. The summit will conclude with the INFINITY Lisbon closing event, featuring a set by DJ Tiësto.
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