Playson Strengthens South African Presence Through Hollywoodbets Partnership
The content supplier has expanded its footprint in South Africa after agreeing a new deal with Hollywoodbets that will bring a selection of its most successful Hold and Win titles to the operator’s online casino platform.
Playson has continued its expansion across Africa after securing a content partnership with South African operator Hollywoodbets.
The agreement will see a number of the supplier's best-performing slot titles made available to Hollywoodbets customers through Light & Wonder’s aggregation platform, giving players access to a portfolio of games that has performed strongly across regulated markets.
Among the first releases to go live are Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win. Further titles are expected to be introduced as the partnership progresses.
Playson Continues African Expansion
The collaboration marks another step in Playson’s growth strategy across Africa, where the supplier has been actively expanding its presence through a series of commercial agreements during the past year.
For Hollywoodbets, the addition of Playson’s portfolio further broadens its casino offering with games that have already established a strong track record in international regulated markets.
Blanka Homor, sales director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.
“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”
Wayde Dorkin, head of product at Hollywoodbets, added: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.
“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”
