CopyBet Becomes Official Betting Partner Of AFC Bournemouth

CopyBet has been named the Official Betting Partner of AFC Bournemouth ahead of the 2026/27 season, strengthening the operator's presence in English football through a new agreement with the Premier League club.

The partnership will see CopyBet work alongside the Cherries throughout the upcoming campaign, which promises to be one of the most significant in the club's history following qualification for the UEFA Europa League for the first time.

CopyBet Targets Premier League Audience

The agreement gives CopyBet increased exposure across both domestic and European competitions, while forming part of the bookmaker's strategy to grow its profile in the highly competitive UK market.

Mark Smith, UK managing director at CopyBet, said: "As a growing business operating in a highly competitive market, we have enormous respect for organisations that consistently outperform expectations, and that is why this partnership feels such a natural fit.

"To be joining the club ahead of its first UEFA Europa League campaign makes this an especially exciting moment, and we look forward to supporting AFC Bournemouth throughout what promises to be a landmark season."

Smith also praised Bournemouth's rise through the English football pyramid, describing the club as an example of what can be achieved through long-term planning and consistent improvement.

"What AFC Bournemouth has achieved should be an inspiration to any challenger organisation. Their success has not been built on having the biggest resources or the loudest voice. It has been built on making good decisions, staying true to a long-term vision, and continually finding ways to improve," he said.

Bournemouth Welcomes New Partnership

Bournemouth secured a record Premier League finish last season to qualify for European football for the first time, with the club preparing for its debut campaign in the UEFA Europa League.

Commercial director Rob Mitchell said the partnership reflected the similarities between the two organisations.

"While we operate in very different industries, there was a clear alignment in our ambitions and values, which made this partnership feel like a natural fit. Both organisations are continually looking for ways to improve and refusing to be defined by size alone.

"We look forward to working together during what promises to be a memorable season for the club and our supporters."

As part of the agreement, CopyBet said it plans to engage with Bournemouth supporters through a range of fan-focused initiatives during the season alongside its role as the club's Official Betting Partner.