BoyleSports Ramps Up Retail Innovation with Industry-Exclusive 'Touch Bet' Rollout
Developed in collaboration with Spotlight Sports Group, the new functionality has been deployed across the BoyleSports retail estate.
BoyleSports has launched an industry-first retail feature, "Touch Bet", introducing a streamlined method for betting shop customers to assemble and wager on horse racing via interactive screens.
Developed in collaboration with Spotlight Sports Group, the new functionality has been deployed across the BoyleSports retail estate. The tool bridges the gap between digital convenience and the traditional high-street betting shop environment, allowing customers to curate their betting slips directly on Digital Racing Post touchscreens.
Rather than relying on traditional paper slips, punters can swipe through the day’s race cards, evaluate form, and compile their selections at the tap of a screen. Once a bet is finalized on the display, users are given a flexible choice of how to transact. They can either print and settle the wager over the counter with staff or instantly transfer the slip to the BoyleSports mobile application by scanning an on-screen QR code.
This hybrid approach underscores an increasing push toward omni-channel experiences within the bookmaking sector, syncing physical shop hardware with personal mobile accounts to remove friction from the customer journey.
Empowering the In-Shop Experience
The exclusive launch underscores a broader strategy to modernise physical betting shops, ensuring they remain relevant to a demographic increasingly accustomed to fluid mobile interfaces.
Philip Chubb, Retail Commercial Director at BoyleSports, highlighted the shift toward putting more control back into the hands of the consumer:
“Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app.
“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences.”
Jon Sanders, Head of Retail Development at Spotlight Sports Group, emphasised that merging premium racing insights with physical tech is vital for the modern high street:
“BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product.
“By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting.”
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