Play’n GO Expands Colombian Footprint Through Betano Partnership
The agreement sees the premium sportsbook and casino brand, operated by Kaizen Gaming, offer Colombian players access to Play’n GO's most recognisable titles, including Book of Dead and Reactoonz, alongside the supplier's wider catalogue of games.
Play’n GO has strengthened its position in Latin America's regulated iGaming sector after launching its full portfolio of casino games with Betano in Colombia.
The agreement sees the premium sportsbook and casino brand, operated by Kaizen Gaming, offer Colombian players access to Play’n GO's most recognisable titles, including Book of Dead and Reactoonz, alongside the supplier's wider catalogue of games.
The rollout marks another step in Play’n GO's expansion strategy across regulated markets, with Colombia continuing to play a central role in the company's Latin American ambitions. As one of the region's most established regulated jurisdictions, the market remains a key focus for suppliers seeking sustainable long-term growth.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
"Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.
"Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we're confident this partnership will be a strong success for both parties."
The latest integration further expands Play’n GO's reach across Latin America while reinforcing its focus on partnering with operators in regulated markets.
