MGM Resorts and BetMGM Extend Major League Baseball Partnership
The renewed agreements see both brands retain key commercial rights, with MGM Resorts continuing as MLB's exclusive Integrated Resort and Casino Partner, while BetMGM will maintain its position as one of the league's leading authorised sports betting and online gaming partners across North America.
MGM Resorts International and BetMGM have renewed their long-standing partnerships with Major League Baseball (MLB), extending a relationship that has helped shape the integration of sports betting, gaming and fan engagement across professional baseball since 2018.
The renewed agreements see both brands retain key commercial rights, with MGM Resorts continuing as MLB's exclusive Integrated Resort and Casino Partner, while BetMGM will maintain its position as one of the league's leading authorised sports betting and online gaming partners across North America.
As part of the extension, MGM Resorts will continue to host high-profile league events, including MLB Awards Week in Las Vegas, reinforcing the city's growing status as a major destination for professional sports and entertainment.
For BetMGM, the agreement secures continued brand exposure across MLB's digital platforms in both the United States and Canada. The operator will also retain sponsorship integration within MLB programming on Apple TV and collaborate with the league to develop new MLB-themed casino games for the BetMGM Casino platform.
The renewal reflects the continued commercial value of partnerships between professional sports leagues and regulated betting operators, with both sides placing greater emphasis on fan engagement through digital experiences, exclusive content and branded gaming products.
Matt Prevost, Chief Revenue Officer at BetMGM, said:
"Together, we're enhancing how fans experience the game, from defining moments on the field to legendary experiences at marquee events like MLB All-Star Week."
Uzma Rawn Dowler, Chief Marketing Officer and Senior Vice President of Global Corporate Partnerships at Major League Baseball, added:
"MGM Resorts and BetMGM have been great partners to Baseball for nearly a decade.
"We're excited to continue our relationship and together help create more unique experiences for our fans."
Originally established in 2018 following the liberalisation of the US sports betting market, the partnership has evolved alongside the rapid expansion of regulated wagering across North America. The latest extension underscores both MLB's continued commitment to strategic gaming partnerships and BetMGM's ambition to strengthen its position through premium league affiliations and exclusive fan experiences.
