Stake Celebrates Summer of Football with First Ever Match at 10,000ft
In the latest ‘It’s All At Stake’ video, six extreme sports content creators play the beautiful game suspended above the clouds hanging from a hot air balloon
Stake, the world's largest online casino and sportsbook, is celebrating a summer of football by staging the first ever football match played on a floating pitch in the sky.
In a groundbreaking video released today, Stake presents six extreme sports content creators playing a small-sided match on pitch carried by a hot air balloon above the clouds. In the video, Nathan Roque, Alessio Papia, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer play a high-stakes match at an altitude of 10,000ft, before diving off the platform on parachutes.
The 12m x 20m, 3,000kg synthetic grass pitch was carried by a balloon during the 60-minute flight.
The activation forms part of Stake's wider strategy of creating entertainment-led campaigns around major sporting moments, following the launch of its global It’s All At Stake brand platform ahead of this summer's tournament.
Jarrod Febbraio, Director at Stake, said:
“This summer sees one of the biggest cultural moments on the planet and simply showing up is no longer enough. Our ambition is to create campaigns that genuinely capture people's attention, spark conversation and give fans something they haven't seen before.
“At Stake, we are always looking for ways to push creative boundaries and challenge expectations around sports marketing. Whether it's our It’s All At Stake campaign or staging a football match thousands of feet in the air, the objective is the same - creating entertainment that resonates with audiences and delivers memorable experiences around the moments they care most about.”
The floating football match is the latest in the ‘It’s All At Stake’ campaign, which is being promoted across YouTube, Instagram and X, and went live to kick off this summer’s global football tournament. The campaign has so far racked up more than 200 million views across earned and social channels in the first week of the tournament, highlighting the scale and impact of Stake’s brand.
Stake is dedicated to fostering responsible gambling practices to all customers on its platform and within its community. Stake is committed to ensuring customers are educated on its various responsible gambling tools available for use and empower individuals to make informed decisions about their gambling activities.
More Stake News:
- Stake Unveils Global Football Campaign with Casillas, Aguero, Hazard and Evra
- The Greatest Football Tournament On Earth: The Odds Of Actually Being There
