Evoke Renews Partnership with BetMakers to Strengthen Horse Racing Offering

Evoke, the parent company of leading betting brands William Hill and 888, has renewed its agreement with Australian wagering technology specialist BetMakers Technology Group, ensuring continued access to its RaceOdds horse racing betting platform.

The extended partnership will see evoke continue leveraging BetMakers’ RaceOdds solution across its racing operations, supporting automated pricing, trading and risk management for thoroughbred, harness and greyhound racing markets.

The renewal comes as evoke moves forward following shareholder approval of its proposed acquisition by Bally's Corporation and Intralot.

Commenting on the extension, evoke Director of Racing Mark Howarth highlighted the value the technology continues to bring to the operator’s racing portfolio.

“The RaceOdds product continues to deliver the flexibility, automation and scale required to support our racing operations across multiple territories,” said Howarth.

“We are pleased to extend the partnership and continue working closely with the BetMakers team moving forward.”

BetMakers Chief Technology Officer Martin Tripp welcomed the continuation of the relationship, emphasising the importance of supporting two of the industry's most established wagering brands.

“Evoke brands William Hill and 888 are globally recognised wagering brands and we are proud to continue supporting their racing product through our RaceOdds technology,” Tripp said.

The agreement further strengthens BetMakers’ position within the global racing ecosystem as demand continues to grow for automated wagering solutions capable of supporting operators across multiple regulated markets.

The Australian-listed technology provider has also recently expanded its reach through a partnership with Betfair Australia, helping power online bookmaker CrownBet and broadening the deployment of its racing technology suite.