ExeMedia: Building an International iGaming Media Network from Prague to the World

ExeMedia s.r.o. has grown from a Czech digital project into an international performance marketing company focused on the iGaming industry. Based in Prague, the company combines SEO, social media, email marketing and multi-channel acquisition strategies to drive high-quality traffic for iGaming brands. Through its growing network of affiliate platforms, ExeMedia connects operators with targeted audiences looking for reliable casino bonuses, expert reviews and up-to-date insights.

The company is built around a clear mission: to create useful, transparent and performance-driven content for players while helping partners grow through qualified leads and stronger brand awareness. ExeMedia describes itself as a marketing agency that goes beyond SEO, building full-funnel strategies across content, performance, social and brand channels. Today, the team includes more than 30 people working across multiple markets, with its main office in the Czech Republic and a broader remote team supporting international projects.

ExeMedia was founded by Martin Poner, Tomáš Poner and Ond?ej Bajer, who lead the company across content and partnerships, marketing and data, and product and development. The wider team includes country managers, editors, content specialists, developers and designers working across the Czech, Slovak, UK and Brazilian markets.

Vyhraj.cz: The Czech Flagship

The first and flagship project of ExeMedia is Vyhraj.cz, a Czech iGaming information portal created to cover what is happening across the world of gambling, including online casinos, poker, sports betting and lotteries. The idea for the website was born in 2021, when the founders saw that the Czech market lacked a comprehensive source of current, practical and trustworthy information from the gambling and lottery world. Vyhraj.cz was created to fill that gap with reviews, guides, bonus overviews, slot information, lottery content and educational articles for both beginners and experienced players.

The platform is positioned as an informational resource, not a place where users play for real money. Its goal is to help players understand how online casinos, slots and bonuses work, while also emphasizing legal and responsible play through licensed operators. The site features reviews of licensed casinos, free slot game information, lottery guides, updated bonus offers, news and step-by-step instructions for registration, account verification and claiming bonuses.

Vyhraj.sk: Bringing the Model to Slovakia

On July 3, 2023, ExeMedia launched Vyhraj.sk as its Slovak expansion. The website adapts the proven Vyhraj concept for Slovak users, positioning itself as a guide to online gambling and lottery games in Slovakia. It provides information about the Slovak gambling market, licensed casino reviews, current bonuses, lottery results, free spins, free slots and scratch card content.

Vyhraj.sk also follows the same editorial logic as the Czech platform: casino reviews are tested by the editorial team, with attention paid to terms and conditions, bonus offers, registration processes and other key factors. The site also clearly highlights responsible gambling and provides links to support and responsible play resources.

Bonus-Menu.co.uk: Expansion into the UK Market

In 2025, ExeMedia entered the UK market with Bonus-Menu.co.uk. The platform was created to provide UK players with information about casino bonuses, no-deposit offers, welcome bonuses, free spins, casino reviews, free slots, casino guides, scratchcards and news. Like the company’s Central European websites, Bonus-Menu.co.uk is informational and does not process payments or allow users to play for real money directly on the site.

The UK website focuses strongly on daily and limited-time offers, with the editorial team reviewing casino promotions every morning and presenting them in one place. Its casino review process includes testing terms and conditions, bonus offers, registration and other key factors. The site also states that its offers are intended for UK customers and features casinos licensed and regulated by the UK Gambling Commission.

BonusMenu.com.br: Entering Brazil’s Fast-Growing iGaming Market

Also launched in 2025, BonusMenu.com.br represents ExeMedia’s expansion into Brazil. The website provides Portuguese-language content for Brazilian users, covering casino reviews, free slots, casino guides, payment methods and gambling news. The platform presents itself as an informational gateway to the world of gaming, bonuses and entertainment, while making clear that users cannot play for real money directly on the site.

BonusMenu.com.br localizes ExeMedia’s editorial model for the Brazilian market with a dedicated editorial team, including specialists in online casinos, sports betting, digital marketing and copywriting. The site also emphasizes licensed operators and responsible gambling, referring to Brazil’s Secretariat of Prizes and Betting under the Ministry of Finance and the country’s current regulatory framework.

A Network Built on Content, Trust, Legality and Performance

From Vyhraj.cz to Vyhraj.sk, Bonus-Menu.co.uk and BonusMenu.com.br, ExeMedia has built a growing international network based on localized content, market expertise and performance marketing. Each platform is tailored to its audience, but all share the same foundation: practical information, transparent casino and bonus reviews, responsible gambling awareness and promotion of fully licensed operators.

Across all markets in which ExeMedia operates, the company promotes only fully licensed online casinos that comply with the applicable legal and regulatory requirements of each country. Whether in the Czech Republic, Slovakia, the United Kingdom or Brazil, ExeMedia works to ensure that its platforms stand on the right side of the law, providing users with information about regulated operators and responsible gambling practices.

With roots in the Czech Republic and operations extending into Slovakia, the United Kingdom and Brazil, ExeMedia is positioning itself as a specialized iGaming media company with global ambitions. Its combination of editorial know-how, SEO expertise, product development and partner-focused marketing makes it a strong example of how a locally born digital project can evolve into an international affiliate network.