Inspired Entertainment Expands Global iGaming Footprint with South Africa Launch

Inspired Entertainment, Inc. has announced the launch of its iGaming portfolio in South Africa, marking a further step in the company’s global expansion strategy.

The rollout includes partnerships with six operators, among them Hollywoodbets and Betway, which together represent a significant share of the country’s online gaming market.

The launch has been enabled through Inspired’s ongoing agreement with Light & Wonder, with content distributed via its iGaming marketplace. The move strengthens Inspired’s presence across regulated markets, with South Africa identified as a key growth region, forecast to double in size by 2030.

“The South African market represents an exciting opportunity for Inspired as we continue to broaden our global reach,” said Brooks Pierce.

“Launching our iGaming portfolio with such well-known South African operators, collectively representing the majority of the market, marks an important milestone in our expansion.

“Providing access to approximately 90% of the market, we are excited to collaborate with these well-known leaders to deliver fresh, engaging experiences to players, including localised features tailored specifically to South African audiences. We look forward to demonstrating how our content performs in this dynamic market.”

Inspired stated that its entry into South Africa is supported by a strong focus on responsible gaming and player-first design, ensuring content is delivered within a secure and well-regulated environment.

As the company continues to invest in product development and innovation, it remains focused on raising standards for quality and performance across the global iGaming sector.