DraftKings Launches DK Replay with ‘Historical Betting Markets’ in Oregon

DraftKings has unveiled a new product, DK Replay, introducing “historical betting markets” based on past Major League Baseball (MLB) games.

DK Replay went live on Thursday, 25 March and is now available in Oregon after receiving approval from the Oregon Lottery. DraftKings confirmed it is exploring further rollouts, subject to regulatory approval, and stated that the product is classified as sports betting.

In a press release, Corey Gottlieb, DraftKings’ Chief Product Officer, said the new feature delivers a fresh experience for users: “With DK Replay, we’re able to offer an experience that will allow customers to enjoy their favourite sports no matter the time of year.”

How DK Replay Works

DK Replay is accessible via the DraftKings Sportsbook app in Oregon.

Users are shown an anonymised pitcher-versus-batter matchup, with each player assigned a bronze, silver, or gold rating based on key statistics from the original game. These include batting average, slugging percentage, ERA, and strikeouts per nine innings, giving users the data needed to assess each scenario.

Bettors can place wagers within a pitch clock window on whether the next pitch will be a ball, strike, or in play. The pitch is then animated, with the outcome determined by the historical result. If the selected outcome matches the real-world data, the wager wins.

If no bet is placed before the timer expires, full details of the matchup are revealed, including the date and participants, alongside a recap of the original plate appearance.

The product draws from a dataset comprising hundreds of thousands of historical plate appearances, enabling a continuous stream of betting opportunities regardless of the live sporting calendar.

Part of DraftKings’ ‘Super App’ Strategy

DK Replay forms part of DraftKings’ broader ambition to build an all-in-one “Super App”, combining sports betting, prediction markets, casino, and lottery products within a single platform.

As part of this strategy, DraftKings recently confirmed that its DK Horse app will be integrated into the core ecosystem, with the aim of increasing engagement and cross-selling across verticals.

Within this framework, DK Replay introduces an additional layer of always-on, in-app betting content.

Similar to Hard Rock’s Florida Historical Betting Model

DraftKings is not the first operator to explore historical data-driven betting formats.

In October 2025, Hard Rock Bet launched “Real Money Games powered by Past Motor Racing” in Florida. The product allows users to wager on games that visually resemble slot machines, while outcomes are tied to historical NASCARevents rather than random number generation.

Players select the finishing order of the top four drivers across past races, with payouts based on the accuracy of their predictions and statistical probabilities.

Key Differences in Approach

While both products utilise historical data, their positioning differs significantly:

• DK Replay (DraftKings): Structured as a sports betting product, focusing on microbet-style wagers linked to pitch-by-pitch MLB outcomes, closely mirroring live betting dynamics.
• Hard Rock ‘Past Motor Races’: Designed as a casino-style experience, featuring rapid, slot-like gameplay powered by racing data.

In essence, DraftKings leans towards a sports simulation model, while Hard Rock’s product operates more like a casino experience built on sports data.

Regulatory and Market Implications

The emergence of historical betting products introduces new regulatory considerations.

As outcomes are predetermined by past events and only revealed after wagers are placed, these formats may sit in a grey area between traditional sports betting and casino-style gaming.

Some users have already raised questions around how such products determine and present outcomes, particularly in cases where traditional random number generation is not used.

While Hard Rock Bet has not expanded its product beyond Florida, DraftKings has indicated that wider rollout of DK Replay remains a possibility.

However, expansion into additional jurisdictions may depend on how regulators classify this emerging category, particularly given its anonymised presentation, continuous gameplay loop, and reliance on predetermined results.

Both DK Replay and Hard Rock’s offering have initially launched in single-operator markets, where a sole licensed platform oversees online sports betting. This structure may provide a more controlled testing ground for innovative betting formats.

For now, Oregon serves as a contained launch market, but broader expansion will likely hinge on evolving regulatory interpretations of historical betting products.