Sportradar Expands Hard Rock Bet Partnership with PGA Tour and UFC Content
The Seminole Hard Rock Digital brand will introduce a wider range of betting options across its US platforms, including markets such as hole winner, hole score, strikes attempted and takedowns.
Sportradar has strengthened its partnership with Hard Rock Bet by supplying micro-markets across PGA Tour golf and Ultimate Fighting Championship (UFC) events.
The Seminole Hard Rock Digital brand will introduce a wider range of betting options across its US platforms, including markets such as hole winner, hole score, strikes attempted and takedowns.
As part of the expanded agreement, Sportradar will also deliver data and odds services to power the sportsbook offering.
Enhanced features will now be integrated into Hard Rock Bet’s PGA Tour coverage, including a live leaderboard with 3D shot tracking for every hole, automated round insights and play-by-play commentary. Meanwhile, UFC coverage will benefit from a live match tracker, offering in-fight statistics, official branding and fighter imagery.
Sportradar secured the rights to both sports through its acquisition of IMG Arena.
‘Dynamic betting opportunities’
“The addition of our newly acquired PGA Tour and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement,” said Eduard Blonk, Sportradar’s Chief Commercial Officer.
“We look forward to continuing our collaboration to enhance the live sports experience for Hard Rock Bet’s customers across North America.”
Mike Primeaux, Executive Managing Director and Chief Operating Officer at Hard Rock Digital, added:
"By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app.
“This partnership strengthens Hard Rock Bet’s differentiated experience and supports our goal of delivering a simple, personalised journey that keeps fans connected to the moments they care about most.”
