Fair Play in Action: APERCON Supports Ukrainian Skeleton Athlete Vladyslav Heraskevych
In its official statement, APERCON emphasized its support for Vladyslav Heraskevych and his coach and father, Mykhailo Heraskevych — a legendary coach and representative of Ukraine’s national skeleton team
The editorial team at iGaming News has recently highlighted the growing importance of corporate social responsibility within the iGaming industry, noting that only a limited number of companies consistently demonstrate a clear public position on matters of fairness, ethics, and social values.
Among them is the international consulting and executive search firm APERCON, which has openly expressed its support for one of the most talented modern athletes — Ukrainian skeleton racer Vladyslav Heraskevych.
Heraskevych is widely regarded as one of the most promising athletes on the global skeleton stage — a technologically demanding and extremely complex winter sport that requires not only exceptional physical conditioning, speed, endurance, and strength, but also advanced strategic thinking. Skeleton racing is intrinsically connected to precise geometric trajectory calculations, split-second reactions, and intellectual control at the limits of human capability, making it one of the most intellectually and physically demanding disciplines in winter sports.
During the recent Olympic competitions, Heraskevych became the focus of global attention. After delivering preliminary runs at a gold-medal level, he was subsequently disqualified by the International Olympic Committee before the official start. The formal reason cited was an image on his equipment — a helmet later referred to publicly as the “helmet of remembrance,” dedicated to fallen Ukrainian athletes who became victims of Russian aggression.
The incident sparked broad public resonance and renewed discussion around the boundaries of athlete expression, the role of historical memory, and the principles of fairness within the modern Olympic movement.
The iGaming industry is historically and economically intertwined with sport. The very phenomenon of betting and competitive engagement is impossible without elite athletes whose performances generate emotion, audience involvement, and the spirit of fair competition for millions of fans worldwide. For this reason, issues of sporting justice extend far beyond arenas, influencing business ecosystems, media landscapes, and the global entertainment economy.
In its official statement, APERCON emphasized its support for Vladyslav Heraskevych and his coach and father, Mykhailo Heraskevych — a legendary coach and representative of Ukraine’s national skeleton team — while also stressing the need for transformation within the existing Olympic system, including its institutional and sports management frameworks.
The company further highlighted that supporting outstanding athletes, preserving historical memory, and protecting the principles of fair competition are fundamental conditions for a sustainable democratic world and a healthy international sporting environment.
Honesty, transparency, talent development, equal opportunity, and the defense of fairness are values embedded in APERCON’s DNA, forming the foundation of its corporate philosophy, strategic decision-making, and international activity in executive search, consulting, and investment development within the iGaming sector.
Today, iGaming remains one of the fastest-growing global industries, uniting millions of people, advanced technologies, competitive emotions, and significant economic interests. In an environment defined by rapid market expansion and intensifying competition, commitment to fair play, transparency, and justice becomes critically important.
Adherence to these principles is not merely ethical — it is a key driver of long-term business sustainability, user trust, stable economic performance, and overall industry profitability. By supporting athletes who embody resilience, courage, and dedication to justice, APERCON affirms that the future of the industry is inseparable from the values upon which honest competition is built — both in sport and in business.
Heraskevych also received broad international support from prominent public figures and the global sports community. Among those who expressed solidarity were the national teams of Estonia national team and Latvia national team, Olympic champion Zhan Beleniuk, world boxing stars Oleksandr Usyk and Wladimir Klitschko, Hollywood actor Ben Stiller, and many others — highlighting the wide resonance of the incident and the shared commitment to the principles of fair play and historical remembrance.
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