H2bet Partners with N Sports to Sponsor Broadcasts of the 2026 Campeonato Catarinense

H2bet has entered into a new partnership with sports broadcaster N Sports to sponsor coverage of the 2026 Campeonato Catarinense, one of Brazil’s most traditional state football championships.

Under the agreement, H2bet becomes an official match broadcast sponsor across N Sports’ media platforms, including YouTube, pay TV and its free FAST TV service. The deal positions the betting brand prominently throughout live coverage of the competition, which features clubs from across the state of Santa Catarina.

Beyond standard brand exposure, the partnership is designed to enhance fan engagement during live broadcasts. On-screen live odds, advertising during match breaks and exclusive digital content for social media channels will form part of the activation strategy, reflecting the growing convergence between sports media and betting-related data.

Ueltom Lima Gomes, CEO of Grupo H2 and owner of H2bet, highlighted the digital-first focus behind the deal. “With this initiative, we are expanding our presence in football with a strong emphasis on digital, which is our greatest strength,” he said.

From the broadcaster’s perspective, the agreement reinforces N Sports’ commitment to regional football. André Argolo, co-CEO of N Sports, described the Campeonato Catarinense as a key property within its portfolio. He noted that the broadcaster views the competition as one of Brazil’s most important state championships, underlining its appeal to both local and national audiences.

The Campeonato Catarinense brings together 12 teams, including historically significant clubs such as Avaí, Chapecoense, Figueirense and Criciúma. The tournament runs from early January through to the final in March, with N Sports broadcasting at least one match per round in the opening phase.

The partnership reflects a broader shift in Brazilian sports media, where state-level competitions are increasingly being used to test new broadcast formats that blend live coverage, statistical insight and digital interaction. As betting operators continue to align themselves with football media, collaborations such as this highlight how regional tournaments are becoming platforms for innovation in fan engagement.